I too would encourage the development of an iPhone application. I believe there is a business opportunity for your company. There are very few PHR products for the individual user. I did a lot of research prior to the purchase of your product.
There is a real need for electronic PHR information and with the ever increasing popularity of the iPhone, it seems a natural fit. Did you know that there are now almost 1 billion iphone applications?
I would go further and suggest that to not develop such an application will eventually work against HealthFrame as eventually someone will develop this product - why not be ahead of the curve?